Based on the previous section, you might have gotten the impression that the algorithms of search engines try to humiliate every designer effort to make a site gorgeous. Well, it has been explained why search engines do not like image, movies, applets and other extras. Now, you might think that search engines are far too cheeky to dislike dynamic URLs either. Honestly, users are also not in love with URLs like http://domain.com/product.php?cid=1&pid=5 because such URLs do not tell much about the contents of the page. There are a couple of good reasons why static URLs score better than dynamic URLs. First, dynamic URLs are not always there – i.e. the page is generated on request after the user performs some kind of action (fills a form and submits it or performs a search using the site's search engine). In a sense, such pages are nonexistent for search engines, because they index the Web by crawling it, not by filling in forms. Second, even if ...